Starting Your Brand
Everything you need. No gatekeeping.
From notes app to storefront, this is your step-by-step guide to launching your own brand. Whether you’ve got $500 or just a dream—this is how you start.
SECTION 1: Name & Identity
🔤 Choose a Name. Claim Your Identity.
Your name is your flag. Make sure it’s bold, available, and unforgettable. Secure your socials, domain, and logo.
🧰 Free Tools:
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Namechk — Check all social handles & domains
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Canva — Free logos + brand boards
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Hatchful — Logo maker by Shopify
📦 Paid Tools:
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Google Domains or GoDaddy — Domain registration
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LegalZoom — For setting up your LLC
SECTION 2: Build the Look
🎨 Lock in the Vision
Before you ever drop product, let the world feel your vibe. Build your moodboard, define your aesthetic, and build your brand kit.
🧰 Free Tools:
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Pinterest — Build your brand boards
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Coolors.co — Color palette generator
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Looka — Visual identity help
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Canva Free or Pro — Everything in one place
📦 Paid Tools:
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Creative Market — Premium fonts, graphics, templates
SECTION 3: Set Up Shop
🛒 Build Your Storefront
You don’t need a brick-and-mortar to open shop. Your first store lives online. Start simple. Make it clean. Keep it moving.
🧰 Free Options:
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Big Cartel – Free up to 5 products
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PayPal Business – Send invoices, get paid
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Linktree – One link for all your brand access
📦 Subscriptions Worth It:
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Shopify — 3-day trial, $39/month
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Klaviyo — Email flows + retention
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PageFly — Build beautiful custom pages
SECTION 4: Create Content + Promote
📲 Get Loud. Be Seen.
Don’t wait to sell—start building attention now. Post your process. Post your thoughts. Post your wins. Show people you’re serious.
🧰 Free Tools:
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CapCut — Edit reels, TikToks, product vids
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Remove.bg — Clean product backgrounds
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Canva — Templates for posts, stories, flyers
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Unsplash — Free lifestyle and flatlay photos
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ChatGPT — Write captions, product names, and promo blurbs
📦 Helpful Subscriptions:
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Later — Schedule Instagram posts
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Notion — Plan content drops, manage tasks
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Lightroom Mobile — Edit your pics like a pro
SECTION 5: Stay Learning
🎧 Keep Building Your Mindset
The best brands are led by people who never stop learning. You’re not just selling tees—you’re building a culture.
YouTube Channels:
🎥 John Santos
🎥 Charlie Pangus
🎥 Arielle Phoenix
🎥 Wholesale Ted
Podcasts to Tap In:
🎧 Business of Hype
🎧 How I Built This
🎧 Ground Up Show
🎧 Sweater Weather
📩 CLOSING SECTION: Still Got Questions?
You’re Not Alone in This.
Shoot us a DM @faded_fabrics or email us. We’re building this together—and if you’re serious, we’ll help you.